Zeszyt 36/2015

Kolegium Analiz Ekonomicznych oświadcza, że wersją pierwotną czasopisma jest wersja papierowa.

Małgorzata Grzywińska-Rąpca, Mariola Grzybowska-Brzezińska

Preferencje zakupowe studentów wykorzystujących nowoczesne technologie informacyjno-telekomunikacyjne


Buying preferences of students using modern information and communication technologies

The purpose of this article is to analyse the purchasing behaviour of students on the Internet. It is worth noting that the people in this segment are an important target group for a number of companies selling online. It is a very specific group in the Polish society. The Internet has been present in their lives throughout adolescence and is a natural part of their reality. Young shoppers, who have used the Web from an early age, are referred to as “the screen generation” (or screenagers). For them, the Internet is a place of entertainment, learning, meeting friends, and shopping. This younger generation differs significantly from the people who grew up in different economic conditions. A proper diagnosis of the needs of students and their know-how may be an important factor in determining the purchasing preferences of this group.

Artykuł: PDF

spis treści zeszytu 36

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