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Issue 27/2012
The CEA states that the primary version is the paper one.
Anna Decewicz
Modelowanie CLV przy użyciu łańcucha Markowa – wykorzystanie danych panelowych
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Modeling CLV by means of Markov chain from panel data
Abstract
The paper presents a method of calculating customer lifetime value and finding optimal remarketing strategy basing on Markov model with short-term memory of client’s activity. Furthermore, sensitivity analysis of optimal strategy is conducted for two cases of retention rate functional form defining transition probabilities.
Article: PDF
Table of contents of issue 27
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