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Issue 54/2019
The CEA states that the primary version is the paper one.
Małgorzata Grzywińska-Rąpca
Pomiar wartości dla e-konsumentów w obszarze decyzji zakupowych
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Value measurement for e-consumers in the area of purchasing decisions
Abstract
Modern technologies offer users many functionally specialized tools for communication with computer networks, especially on the Internet. The development of information and communications technologies which we have experienced in recent years radically changes the face of our reality. Progress in this area leads to profound changes and economic revaluations, and also has a major impact on consumer behaviour. Wide and universal access to information about goods or services determines the purchasing behaviour of consumers. The purpose of the article was to determine the potential determinants of purchasing decisions of e-consumers using multidimensional association rules.
Article: PDF
Table of contents of issue 54
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