Zeszyt 33/2014

Kolegium Analiz Ekonomicznych oświadcza, że wersją pierwotną czasopisma jest wersja papierowa.

Joanna Papińska‐Kacperek, Krystyna Polańska

Obecność administracji publicznej w mediach społecznościowych

***

The presence of public administration in social media

Abstract
The aim of this article is to present solutions for the presence of public administration in social media as well as to show these in the wider context of an online social project. Examples from developed countries prove that public administration should engage in creating new ways of functioning using Web 2.0 tools. Public administration should follow business practices which have been successful in communication with clients and it should include social media in its strategies. The activity in social media is a part of a social project which is supposed to lead to the development of civil society, building trust in institutions, and supporting the efficiency of public administration.

Artykuł: PDF

spis treści zeszytu 33

Copyright © Kolegium Analiz Ekonomicznych Szkoły Głównej Handlowej w Warszawie 2011-2017   ISSN 1232-4671