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Issue 52/2018 The CEA states that the primary version is the paper one. Marcin Sikorski, Kamil Brodnicki Wpływ usług on-line na budowanie pozytywnych relacji i lojalności klienta *** On-Line Services: Their Perceived Quality, Customer Loyalty, Customer Rrelationships and Lifestyle Abstract This article discusses specific design issues relevant to contemporary on-line services in the context of building a lasting customer loyalty. The layer model of on-line service development has been presented, along with customer loyalty-oriented design recommendations. The examples of development scenarios for online e-health services are presented. The opportunities for further development of the presented approach and plans for further research are presented, too. Article: PDF Table of contents of issue 52 |
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