Issue 52/2018

The CEA states that the primary version is the paper one.

Marcin Sikorski, Kamil Brodnicki

Wpływ usług on-line na budowanie pozytywnych relacji i lojalności klienta

***

On-Line Services: Their Perceived Quality, Customer Loyalty, Customer Rrelationships and Lifestyle

Abstract
This article discusses specific design issues relevant to contemporary on-line services in the context of building a lasting customer loyalty. The layer model of on-line service development has been presented, along with customer loyalty-oriented design recommendations. The examples of development scenarios for online e-health services are presented. The opportunities for further development of the presented approach and plans for further research are presented, too.

Article: PDF

Table of contents of issue 52

Copyright © Kolegium Analiz Ekonomicznych Szkoły Głównej Handlowej w Warszawie 2011-2024   ISSN 1232-4671
sie wyburaczylo